Rebranding
Fenny’s has always been that spot in Bangalore. The one where Friday night plans just happen. Where delicious plates of food meet clinking cocktails and long, laughter-filled conversations. But the brand was due for a refresh. Something that matched the soul of the place—sunny, easy-going, and a little cheeky.
We looked to where the name came from—feni, the beloved Goan spirit—and thought: why not channel a whole Goa state of mind?
So we cracked open a visual identity inspired by retro-modern Goa. Think old-school charm with a fresh, contemporary twist. Palm trees? Yes, front and centre. That unmistakable symbol of being in a place where shoes come off, stories flow, and the only plan is not having one.
The typeface is casual and charming. The colour palette is a holiday in itself. Vibrant orange sunsets. Cool, ocean-blue breezes. A dash of mint green and a flirt of pink. From playful illustrations to cheeky copy, everything is relaxed, fun and feels exactly like your second drink kicking in.
The result is a brand world that doesn’t just look like Fenny’s. It feels like Fenny’s.
