The product already came with its own visual elements, and so, the challenge was to create a bold brand language representing the product without overpowering it. We achieved that with a visual language designed from the blocks, by throwing the spotlight on them. The forms and the colours are all derived from the product. The logotype is set in a modern sans serif with a subtle nod to the blocks in the ‘k’ which also acts as the brand mark. The resulting geometry in the visuals creates a playful yet sophisticated vibe.
The packaging of the product – a block box, extends this same thought and takes it off the screen and into the hands of the customers.