Identity & Branding | Packaging Design
Crafted with miniature blocks, Kinstrukto timepieces allow you to create, personalize and decorate your watch at your will. Customization is at the core of their philosophy, making it appealing to every age group.
The product already came with its own visual elements, and so, the challenge was to create a bold brand language representing the product without overpowering it. We achieved that with a visual language designed from the blocks, by throwing the spotlight on them. The forms and the colours are all derived from the product. The logotype is set in a modern sans serif with a subtle nod to the blocks in the ‘k’ which also acts as the brand mark. The resulting geometry in the visuals creates a playful yet sophisticated vibe.
The packaging of the product – a block box, extends this same thought and takes it off the screen and into the hands of the customers.
