Naming | Identity & Branding | Wayfinding | Illustration
In India, public restrooms are usually built without much thought, their upkeep is neglected over a period of time and are poorly perceived by people. Pause restrooms are here to change that. They are more than just toilets – they are hygiene centres that provide a safe, clean and rejuvenating experience to the common public, with special facilities for truck drivers.
Clean, simple and striking was the approach of our brand language. We worked on the nomenclature as well as the brand identity.
The name “Pause” works as a reminder to weary travellers on the highway to take a breather. It connected with the logo we designed – a pause sign combined with the restroom doors, which helps drive home the brand message together with the name, as one cohesive unit.
Using a combination of striking colours- red and white, with clean lines and easy to understand graphics, we also designed the wayfinding system and iconography to reinforce the same concept.
With this project, we are hoping to make a mark and inspire a change in the standards of all other restrooms across the country.
This project is open to being replicated in other places across the country. If you are interested in rebuilding this at another location, you can get in touch with us at hello@rocking.company
