Topical believes that people today are a breed made from NOW – everything we do is now, everything we want is now. We like, share, tweet, repeat. This dynamic, the transitional nature of the medium – ever changing and constantly evolving- is reflected in the visual language we created for Topical. The brand identity is bold and young, and comes alive in the digital world. The motion graphics we created infuse the brand with energy and give the sense of keeping up with our fast-paced world.
Topical Café is another off-shoot of this project that we are excited about. It’s currently in the works and is an extension of the same brand thought. At the café, customers will be served a takeaway coffee along with the day’s trending news around it.