Identity & Branding
A New Knot is a bespoke event planning service that creates elegant weddings and celebrations for a tasteful clientele. With a sharp eye for detail paired with a flair for creativity, this team of young experts work with the best in the industry to deliver events that you will remember for a lifetime.
We were approached with the task of refreshing their identity and visual language. We set out with crafting the logotype and incorporating the knot within its letterforms. The knot extends fluidly and ties into the visual language while the colours channel the luxurious and celebratory spirit that the brand represents.
The result is a brand that is elevated, sophisticated and assured – a brand that you could trust to deliver a memorable experience for the important events of your life.
