Awakeful Experiences is a luxury travel company that delivers customized experiences that are immersive, rich in exposure, tasteful and thoughtful. They encourage the travelers to be awake and aware of the surroundings, soak in the experiences and understand the world a little better. The identity we designed is a visual metaphor of being awake to the world. It also acts as a strong graphic element across the brand, creating a strong recall value while still allowing the visuals to take centre stage.