Animals bring with them a lot of happiness and selfless love into our lives. All about them is a nonprofit organization that is striving to help strays and abandoned pets – providing them with medical care, feeding them and finding homes – with the sole intention of trying to give back to them the love they deserve.
To support their welfare work, they set up a lifestyle brand that would generate revenue and allow them to fuel their efforts. We helped them build this brand – including the brand identity, packaging and their launch collection.
The main element of the branding is the logo symbol – a four legged ‘m’ that is a subtle nod to the animals. This symbol also sits in perfectly within the wordmark. The warm nudes and browns became a natural choice of colour to reinforce the humane, compassionate aspect of the brand.
