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Oye Kake Packagings

OYE KAKE

Oye Kake is a restaurant that brings authentic local fare from Amritsar to Mumbai.

Dispelling the cliché that Punjabi food is primarily non-vegetarian, Oye Kake

brings you vegetarian food (as found in many places across Amritsar) that is

delicious and wholesome. Right from sourcing water from Amritsar to make sure

that the taste of the kulchas doesn’t change - to having an impeccable variety of their

beloved lassi, they leave no stone unturned to bring you the truest Punjabi experience.

They approached us to refresh the complete brand and make it more relevant.

The logotype takes inspiration from the Gurmukhi script, making it nostalgic with

a modern touch. God Kake, the mascot, brings conversation into the brand while

the other graphics we designed lend quirk and personality to it. Traditional motifs

and colours spun into contemporary patterns finish off the brand language that

comes alive in the space, packaging and other brand collaterals.

The result is a brand that is bursting with energy, full of heart and warmth –

just the way Punjabi food makes you feel.

Oye Kake is a restaurant that brings authentic local fare from Amritsar to Mumbai. Dispelling the cliché that Punjabi food is primarily non-vegetarian, Oye Kake brings you vegetarian food (as found in many places across Amritsar) that is delicious and wholesome. Right from sourcing water from Amritsar to make sure that the taste of the kulchas doesn’t change - to having an impeccable variety of their beloved lassi, they leave no stone unturned to bring you the truest Punjabi experience.

They approached us to refresh the complete brand and make it more relevant. The logotype takes inspiration from the Gurmukhi script, making it nostalgic with a modern touch. God Kake, the mascot, brings conversation into the brand while the other graphics we designed lend quirk and personality to it. Traditional motifs and colours spun into contemporary patterns finish off the brand language that comes alive in the space, packaging and other brand collaterals.

The result is a brand that is bursting with energy, full of heart and warmth – just the way Punjabi food makes you feel.

Oye Kake Logo
Oye Kake Signage
Oye Kake Kulch Box
Oye Kake Boxes
Oye Kake Lassi Glasses
Oye Kake Lassi Bar
God Kake Poster
Oye Kake Menu
Oye Kake T-shirt